{"id":476211,"date":"2017-12-15T09:35:52","date_gmt":"2017-12-15T07:35:52","guid":{"rendered":"https:\/\/mc.today\/?p=476211"},"modified":"2025-05-16T09:36:42","modified_gmt":"2025-05-16T06:36:42","slug":"effie-awards-ukraine-2017-komanda-tbwaukraine-zdobula-bronzu-za-kampaniyu-simejna-idiliya-dlya-pravenor-forte","status":"publish","type":"post","link":"https:\/\/mc.today\/uk\/effie-awards-ukraine-2017-komanda-tbwaukraine-zdobula-bronzu-za-kampaniyu-simejna-idiliya-dlya-pravenor-forte\/","title":{"rendered":"Effie Awards Ukraine 2017: \u043a\u043e\u043c\u0430\u043d\u0434\u0430 TBWAUkraine \u0437\u0434\u043e\u0431\u0443\u043b\u0430 \u0431\u0440\u043e\u043d\u0437\u0443 \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e \u00ab\u0421\u0456\u043c\u0435\u0439\u043d\u0430 \u0456\u0434\u0438\u043b\u0456\u044f\u00bb \u0434\u043b\u044f Pravenor Forte"},"content":{"rendered":"<p class=\"text-center-block\"><span style=\"font-weight: 400;\">13 \u0433\u0440\u0443\u0434\u043d\u044f 2017 \u0440\u043e\u043a\u0443 Effie Awards Ukraine \u043e\u0433\u043e\u043b\u043e\u0441\u0438\u043b\u0430 \u043f\u0435\u0440\u0435\u043c\u043e\u0436\u0446\u0456\u0432. \u0426\u0435 \u043e\u0434\u043d\u0430 \u0437 \u043d\u0430\u0439\u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0456\u0448\u0438\u0445 \u043f\u0440\u0435\u043c\u0456\u0439 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456. \u041f\u0456\u0434 \u0447\u0430\u0441 12-\u043e\u0457 \u0446\u0435\u0440\u0435\u043c\u043e\u043d\u0456\u0457 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0430\u043d\u0456\u0439 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u044e \u043a\u043e\u0430\u043b\u0456\u0446\u0456\u0454\u044e, \u0436\u0443\u0440\u0456 \u0437 \u043f\u043e\u043d\u0430\u0434 130 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u043e\u0431\u0438\u0440\u0430\u043b\u0438 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u043f\u0440\u043e\u0454\u043a\u0442\u0438 \u0441\u0435\u0440\u0435\u0434 106 \u0444\u0456\u043d\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0443 40 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f\u0445.<\/span><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\"><strong>\u0411\u0440\u043e\u043d\u0437\u043e\u0432\u0438\u043c \u043f\u0440\u0438\u0437\u0435\u0440\u043e\u043c \u0443 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0438 \u0442\u0430 \u043c\u0435\u0434\u0438\u0447\u043d\u0438\u0445 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432\u00bb \u0441\u0442\u0430\u043b\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u00ab\u0421\u0456\u043c\u0435\u0439\u043d\u0430 \u0456\u0434\u0438\u043b\u0456\u044f\u00bb \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443 Pravenor Forte, \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u044e \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e TBWAUkraine.<\/strong> \u0426\u044f \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0430 \u2013 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0437\u043b\u0430\u0433\u043e\u0434\u0436\u0435\u043d\u043e\u0457 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438 \u0430\u0440\u0442\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430, \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0456\u0432, \u0430\u043a\u0430\u0443\u043d\u0442-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432, \u043f\u0440\u043e\u0434\u0436\u0435\u043a\u0442\u0456\u0432, \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d-\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0456\u0432 \u0456, \u0437\u0432\u0456\u0441\u043d\u043e, \u0434\u043e\u0432\u0456\u0440\u0438 \u0437 \u0431\u043e\u043a\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/span><\/p>\n<div class='mobile-hide text-center clearfix text-center-block' style='margin-bottom: 10px;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-6142730376-81' style='min-width: 728px; min-height: 90px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-6142730376-81'); });\n      <\/script>\n    <\/div>\n<\/div>\n<div class='mobile-show text-center clearfix no-amp' style='margin-bottom: 10px;width: 100%;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-2530602590-81' style='min-width: 300px; min-height: 250px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-2530602590-81'); });\n      <\/script>\n    <\/div>\n<\/div>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041c\u0438 \u043f\u043e\u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u0437 \u0430\u0440\u0442\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u043c \u0410\u043d\u0442\u043e\u043d\u043e\u043c \u041c\u043e\u043c\u043e\u0442\u043e\u043c, \u0430\u0431\u0438 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044f, \u044f\u043a \u043d\u0430\u0440\u043e\u0434\u0436\u0443\u0432\u0430\u043b\u0430\u0441\u044f \u0456\u0434\u0435\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u044f\u043a \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u0432 \u043f\u0440\u043e\u0446\u0435\u0441 \u0457\u0457 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457.<\/span><\/p><aside class=\"widget_telegram widget_telegram1\"><div class=\"widget_left\"><img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/logo.svg\" alt=\"logo itc\" width=\"64\" height=\"64\"><span>\u0413\u0440\u043e\u0448\u0456, \u043a\u0430\u0440\u2019\u0454\u0440\u0430 \u0442\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457<\/span><\/div><div class=\"widget_right\"><a href=\"https:\/\/t.me\/mctoday\" target=\"_blank\" rel=\"nofollow\">\u0427\u0438\u0442\u0430\u0442\u0438 \u0443 Telegram <img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"12\"><\/a><\/div><\/aside>\n    <style>\n        .widget_telegram{width: 100%;height:100px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2.png\") right bottom no-repeat, linear-gradient(90deg, #005888, #208FFF);padding: 0 18px;display: flex;align-items: center;margin-bottom: 25px;margin-top: 30px;border-radius: 12px;}\n        .widget_left{display: flex;align-items: center;width: 100%;justify-content: center;}\n        .widget_right{flex: 0 0 180px;display: flex;align-items: center;justify-content: space-between;}\n        .widget_left img{flex: 0 0 64px;margin-right: 18px;}\n        .widget_left span{color: #fff;font-size: 28px;font-weight: 700;line-height: 1.3;letter-spacing: -0.01em;}\n        .widget_right a{display: flex;padding: 12px 16px;background: #FCE045;font-size: 14px;font-weight: 500;line-height: 1;color: #000;border-radius: 10px;border: none !important;align-items: center;letter-spacing: -0.01em;}\n        .widget_right a img{bottom: 0;right: 0;margin-left: 10px;}\n        .widget_right img{position: relative;bottom: 14px;}\n        @media (max-width: 768px){\n        .widget_telegram{height:162px;padding: 18px;flex-direction: column;border-radius: 12px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1-m.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2-m.png\") right bottom no-repeat, linear-gradient(135deg, #005888, #208FFF);}\n        .widget_left{align-items: flex-start;margin-bottom: 15px;}\n        .widget_left span{font-size: 22px;}\n        .widget_right{width: 100%;align-items: flex-start;flex: 0;}\n        .widget_right img{bottom: 16px;right: -18px;}\n        }\n    <\/style>\n    \n<hr \/>\n<h2 class=\"text-center-block\"><b>\u0406\u0434\u0435\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u0432\u0438\u043a\u043b\u0438\u043a\u0438\u00a0<\/b><\/h2>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041c\u0438 \u0437\u0456\u0442\u043a\u043d\u0443\u043b\u0438\u0441\u044f \u0437 \u0432\u0438\u043a\u043b\u0438\u043a\u043e\u043c \u2013 \u044f\u043a \u043f\u0440\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0443 \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0456\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457, \u0434\u0435 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u0437\u0432\u0438\u043a\u043b\u0438 \u0434\u043e \u043e\u0431\u0456\u0446\u044f\u043d\u043e\u043a \u00ab\u043f\u043e\u0441\u0442\u0443\u043f\u043e\u0432\u043e\u0433\u043e \u0435\u0444\u0435\u043a\u0442\u0443\u00bb, \u0456 \u0432\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u0446\u0435 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u043e, \u0441\u043c\u0456\u043b\u0438\u0432\u043e, \u043f\u043e-\u043d\u043e\u0432\u043e\u043c\u0443.<\/span><\/p>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-476212\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1.png\" alt=\"\" width=\"854\" height=\"733\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1.png 854w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1-300x257.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1-768x659.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1-500x429.png 500w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image1-583x500.png 583w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0406\u0434\u0435\u044f:\u00a0\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0438 \u00ab\u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0433\u043e\u00bb \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0430 \u0443 \u0432\u0456\u0446\u0456 40+, \u044f\u043a\u0438\u0439 \u043c\u0430\u0454 \u0435\u043d\u0435\u0440\u0433\u0456\u044e, \u0441\u0435\u043a\u0441\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u0434\u0440\u0430\u0439\u0432 \u0456 \u0432\u043f\u0435\u0432\u043d\u0435\u043d\u0456\u0441\u0442\u044c 16-\u0440\u0456\u0447\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u043b\u0456\u0442\u043a\u0430. \u041c\u0438 \u0441\u0442\u0432\u043e\u0440\u0438\u043b\u0438 \u0434\u0440\u0430\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0437, \u0449\u043e \u043d\u0430\u0433\u0430\u0434\u0443\u0454 \u0441\u0446\u0435\u043d\u0443 \u0437 \u043b\u044e\u0431\u043e\u0432\u043d\u043e\u0433\u043e \u0444\u0456\u043b\u044c\u043c\u0443: \u0432\u0456\u043d \u2013 \u0433\u0435\u0440\u043e\u0439, \u0432\u043e\u043d\u0430 \u2013 \u0437\u0430\u0447\u0430\u0440\u043e\u0432\u0430\u043d\u0430 \u043d\u0438\u043c. \u041d\u0430 \u0444\u043e\u043d\u0456 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0448\u0443\u043c\u0443 \u043f\u0440\u043e \u0432\u0442\u043e\u043c\u0443, \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0439 \u0431\u0443\u0434\u0435\u043d\u043d\u0456\u0441\u0442\u044c \u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0438 \u0433\u043b\u044f\u0434\u0430\u0447\u0443 \u044f\u0441\u043a\u0440\u0430\u0432\u0443 \u0444\u0430\u043d\u0442\u0430\u0437\u0456\u044e, \u0449\u043e \u0437\u0431\u0443\u0434\u0436\u0443\u0454 \u0443\u044f\u0432\u0443.<\/span><\/p><aside class=\"widget_telegram widget_telegram2\"><div class=\"widget_left\"><img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/logo.svg\" alt=\"logo itc\" width=\"64\" height=\"64\"><span>\u042f\u043a \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0443\u0432\u0430\u0442\u0438 \u0433\u0440\u043e\u0448\u0456 \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438 \u043a\u0430\u0440\u2019\u0454\u0440\u0443<\/span><\/div><div class=\"widget_right\"><a href=\"https:\/\/t.me\/mctoday\" target=\"_blank\" rel=\"nofollow\">\u0427\u0438\u0442\u0430\u0442\u0438 \u0443 Telegram <img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"12\"><\/a><\/div><\/aside>\n    <style>\n        .widget_telegram{width: 100%;height:100px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2.png\") right bottom no-repeat, linear-gradient(90deg, #005888, #208FFF);padding: 0 18px;display: flex;align-items: center;margin-bottom: 25px;margin-top: 30px;border-radius: 12px;}\n        .widget_left{display: flex;align-items: center;width: 100%;justify-content: center;}\n        .widget_right{flex: 0 0 180px;display: flex;align-items: center;justify-content: space-between;}\n        .widget_left img{flex: 0 0 64px;margin-right: 18px;}\n        .widget_left span{color: #fff;font-size: 28px;font-weight: 700;line-height: 1.3;letter-spacing: -0.01em;}\n        .widget_right a{display: flex;padding: 12px 16px;background: #FCE045;font-size: 14px;font-weight: 500;line-height: 1;color: #000;border-radius: 10px;border: none !important;align-items: center;letter-spacing: -0.01em;}\n        .widget_right a img{bottom: 0;right: 0;margin-left: 10px;}\n        .widget_right img{position: relative;bottom: 14px;}\n        @media (max-width: 768px){\n        .widget_telegram{height:162px;padding: 18px;flex-direction: column;border-radius: 12px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1-m.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2-m.png\") right bottom no-repeat, linear-gradient(135deg, #005888, #208FFF);}\n        .widget_left{align-items: flex-start;margin-bottom: 15px;}\n        .widget_left span{font-size: 22px;}\n        .widget_right{width: 100%;align-items: flex-start;flex: 0;}\n        .widget_right img{bottom: 16px;right: -18px;}\n        }\n    <\/style>\n    \n<h2 class=\"text-center-block\"><b>\u042f\u043a \u0432\u0434\u0430\u043b\u043e\u0441\u044f \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0456\u0434\u0435\u044e \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/b><\/h2>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u043c\u0456\u0441\u0442\u0438\u043b\u0430 \u0432 \u0441\u043e\u0431\u0456\u00a0\u0422\u0412-\u0440\u043e\u043b\u0438\u043a, \u043b\u0435\u043d\u0434\u0438\u043d\u0433-\u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443 \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0431\u0430\u043d\u0435\u0440\u0438. \u042f\u043a \u0430\u0440\u0442\u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440, \u044f \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0432 \u0437\u0430\u00a0\u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0443 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044e, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0443 \u0446\u0456\u043b\u0456\u0441\u043d\u0456\u0441\u0442\u044c \u0456 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\u0443 \u043d\u0430 \u0432\u0441\u0456\u0445 \u0435\u0442\u0430\u043f\u0430\u0445.<\/span><\/p>\n<ol class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"highlight\"><b>\u0420\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u0456\u0434\u0435\u0457 \u0442\u0430 \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0443.<\/b><\/span><span style=\"font-weight: 400;\">\u00a0\u041c\u0438 \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0443 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u044e \u0442\u0430 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0439 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\u0443\u0441\u0435 \u2013 \u0432\u0456\u0434 \u043a\u0430\u0434\u0440\u0443 \u0434\u043e \u043a\u043e\u043b\u044c\u043e\u0440\u0443 \u2013 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u043e \u0456\u0434\u0435\u0457. \u041f\u0430\u0440\u0430\u043b\u0435\u043b\u044c\u043d\u043e \u0437 \u0432\u0456\u0434\u0435\u043e \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043b\u0430\u00a0<\/span><b>\u0444\u043e\u0442\u043e\u0441\u0435\u0441\u0456\u044f \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0443<\/b><span style=\"font-weight: 400;\">, \u044f\u043a\u043e\u044e \u043c\u0438 \u0442\u0430\u043a\u043e\u0436 \u043a\u0435\u0440\u0443\u0432\u0430\u043b\u0438 \u0437 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u043f\u043e\u0433\u043b\u044f\u0434\u0443.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"highlight\"><b>\u0424\u0456\u043d\u0430\u043b\u044c\u043d\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f. 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srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image2.png 972w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image2-300x186.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image2-768x477.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image2-500x311.png 500w, https:\/\/mc.today\/wp-content\/uploads\/2025\/05\/image2-805x500.png 805w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0406 \u043e\u0441\u044c \u044f\u043a \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0454 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.\u00a0<\/span><\/p>\n<div class='mobile-hide text-center clearfix text-center-block' style='margin-bottom: 10px;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-8730780279-90' style='min-width: 728px; min-height: 90px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-8730780279-90'); });\n      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\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0443<\/b><\/h2>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\"><strong>\u0417\u0430 \u043f\u0435\u0440\u0456\u043e\u0434 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 Pravenor Forte MS \u0437\u0440\u043e\u0441\u043b\u0438 \u0443\u0442\u0440\u0438\u0447\u0456, \u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0439\u043d\u0438\u0439 \u043e\u0431\u0441\u044f\u0433 \u0440\u0438\u043d\u043a\u0443 \u0432\u0438\u0440\u0456\u0441 \u043d\u0430 44%.<\/strong> \u0426\u0435 \u0441\u0432\u0456\u0434\u0447\u0438\u0442\u044c \u043f\u0440\u043e \u0437\u043c\u0456\u043d\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u043e\u0457 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0442\u0430 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u043f\u0456\u0434\u0445\u043e\u0434\u0443 \u0434\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u0435\u0434\u0438\u0447\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0441\u0430\u043c \u0431\u0440\u0435\u043d\u0434 \u0441\u0442\u0430\u0432 \u043b\u0456\u0434\u0435\u0440\u043e\u043c \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u2013 \u043f\u0435\u0440\u0448\u0438\u043c \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043f\u0440\u0435\u043f\u0430\u0440\u0430\u0442\u0456\u0432 \u0434\u043b\u044f \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u043e\u0433\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u2019\u044f.<\/span><\/p>\n<p class=\"text-center-block\"><strong><em>\u0426\u0435\u0439 \u043a\u0435\u0439\u0441 \u2013 \u043f\u0440\u0438\u043a\u043b\u0430\u0434 \u0442\u043e\u0433\u043e, \u044f\u043a\u00a0\u0441\u043c\u0456\u043b\u0438\u0432\u0430 \u0456\u0434\u0435\u044f, \u044f\u043a\u0456\u0441\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d \u0456 \u0447\u0456\u0442\u043a\u0438\u0439 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430 \u0432\u0441\u0456\u0445 \u0435\u0442\u0430\u043f\u0430\u0445 \u043c\u043e\u0436\u0443\u0442\u044c \u0437\u043c\u0456\u043d\u0438\u0442\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0433\u0440\u0438 \u043d\u0430\u0432\u0456\u0442\u044c \u0443 \u043d\u0430\u0439\u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f\u0445.<\/em><\/strong><\/p>\n<p class=\"text-center-block\" style=\"text-align: center;\"><strong><span style=\"vertical-align: middle; display: inline-block; width: 25%; height: 1px; background: black;\">\u3164<\/span> \u041d\u043e\u0432\u0438\u043d\u0438 <span style=\"vertical-align: middle; display: inline-block; width: 25%; height: 1px; background: black;\">\u3164<\/span><\/strong><\/p>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>13 \u0433\u0440\u0443\u0434\u043d\u044f 2017 \u0440\u043e\u043a\u0443 Effie Awards Ukraine \u043e\u0433\u043e\u043b\u043e\u0441\u0438\u043b\u0430 \u043f\u0435\u0440\u0435\u043c\u043e\u0436\u0446\u0456\u0432. \u0426\u0435 \u043e\u0434\u043d\u0430 \u0437 \u043d\u0430\u0439\u043f\u0440\u0435\u0441\u0442\u0438\u0436\u043d\u0456\u0448\u0438\u0445 \u043f\u0440\u0435\u043c\u0456\u0439 \u0443 \u0441\u0444\u0435\u0440\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456. \u041f\u0456\u0434 \u0447\u0430\u0441 12-\u043e\u0457 \u0446\u0435\u0440\u0435\u043c\u043e\u043d\u0456\u0457 \u043d\u0430\u0433\u043e\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f, \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u043e\u0432\u0430\u043d\u0456\u0439 \u0412\u0441\u0435\u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u044e \u043a\u043e\u0430\u043b\u0456\u0446\u0456\u0454\u044e, \u0436\u0443\u0440\u0456 \u0437 \u043f\u043e\u043d\u0430\u0434 130 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0433\u0430\u043b\u0443\u0437\u0456 \u043e\u0431\u0438\u0440\u0430\u043b\u0438 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0456 \u043f\u0440\u043e\u0454\u043a\u0442\u0438 \u0441\u0435\u0440\u0435\u0434 106 \u0444\u0456\u043d\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0443 40 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f\u0445.<\/p>\n","protected":false},"author":107,"featured_media":476220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"status","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21917,25632,19151],"tags":[30282,30281,30280],"class_list":["post-476211","post","type-post","status-publish","format-status","has-post-thumbnail","hentry","category-marketing-ua","category-statti","category-infopryvid","tag-effie-awards-ukraine-uk","tag-pravenor-forte-ms","tag-tbwaukraine","post_format-post-format-status"],"acf":[],"_links":{"self":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts\/476211"}],"collection":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/comments?post=476211"}],"version-history":[{"count":0,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts\/476211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/media\/476220"}],"wp:attachment":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/media?parent=476211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/categories?post=476211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/tags?post=476211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}