{"id":479467,"date":"2025-08-05T12:00:01","date_gmt":"2025-08-05T09:00:01","guid":{"rendered":"https:\/\/mc.today\/?p=479467"},"modified":"2025-08-21T14:25:07","modified_gmt":"2025-08-21T11:25:07","slug":"yak-ta-u-yakih-servisah-ukrayintsi-chastishe-divlyatsya-video-doslidzhennya-mixdigital","status":"publish","type":"post","link":"https:\/\/mc.today\/uk\/yak-ta-u-yakih-servisah-ukrayintsi-chastishe-divlyatsya-video-doslidzhennya-mixdigital\/","title":{"rendered":"\u042f\u043a \u0442\u0430 \u0443 \u044f\u043a\u0438\u0445 \u0441\u0435\u0440\u0432\u0456\u0441\u0430\u0445 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u0435\u043e: \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f MixDigital"},"content":{"rendered":"<p class=\"text-center-block\"><span style=\"font-weight: 400;\">60% \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0441\u0442\u0440\u0438\u043c\u0456\u043d\u0433\u043e\u0432\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 (OTT-\u0441\u0435\u0440\u0432\u0456\u0441\u0430\u043c\u0438), \u0430 61% \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0435\u0440\u0435\u0434\u0443\u0441\u0456\u043c \u043d\u0430 Smart TV. \u0406 \u0446\u0456 \u0446\u0438\u0444\u0440\u0438 \u043b\u0438\u0448\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c: \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0432\u0436\u0435 \u043f\u0440\u0430\u0446\u044e\u0454 \u043f\u043e\u043d\u0430\u0434 \u043f\u0456\u0432\u0442\u043e\u0440\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0430 \u0442\u0430\u043a\u0438\u0445 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432.<\/span><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0414\u0438\u0434\u0436\u0438\u0442\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0437\u043c\u0456\u043d\u044e\u0454 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u0456\u0439\u043d\u0443 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u2013 \u0456 \u0441\u043f\u043e\u0441\u043e\u0431\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443, \u0456 \u043c\u043e\u0434\u0435\u043b\u0456 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0456\u0457. \u0422\u0430 \u043d\u0435\u0437\u043c\u0456\u043d\u043d\u0438\u043c \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u0431\u0430\u0436\u0430\u043d\u043d\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0438 \u0441\u0432\u043e\u044e \u0446\u0456\u043b\u044c\u043e\u0432\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0447\u0435\u0440\u0435\u0437 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440. \u0426\u0435 \u0446\u0456\u043b\u043a\u043e\u043c \u0440\u0435\u0430\u043b\u044c\u043d\u043e, \u044f\u043a\u0449\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0434\u0435 \u0439 \u0447\u043e\u043c\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0432\u0456\u0434\u0435\u043e \u2013 \u0430, \u0437\u043d\u0430\u0447\u0438\u0442\u044c, \u043a\u0443\u0434\u0438 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0431\u044e\u0434\u0436\u0435\u0442\u0438.<\/span><\/p>\n<div class='mobile-hide text-center clearfix text-center-block' style='margin-bottom: 10px;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-6142730376-81' style='min-width: 728px; min-height: 90px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-6142730376-81'); });\n      <\/script>\n    <\/div>\n<\/div>\n<div class='mobile-show text-center clearfix no-amp' style='margin-bottom: 10px;width: 100%;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-2530602590-81' style='min-width: 300px; min-height: 250px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-2530602590-81'); });\n      <\/script>\n    <\/div>\n<\/div>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0429\u043e\u0431 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0441\u0442\u0438 \u043d\u0430 \u0446\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 MixDigital \u043f\u0440\u043e\u0432\u0435\u043b\u0430 <\/span><a href=\"https:\/\/mixdigital.agency\/ua\/blog\/ukrayinczi-najchastishe-dyvlyatsya-kontent-za-pidpyskoyu-na-smart-tv-de-biznesu-shukaty-reklamni-mozhlyvosti\/?utm_source=media&amp;utm_medium=organic&amp;utm_content=ctv-survey\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f<\/span><\/a><span style=\"font-weight: 400;\">. \u0423 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u043e\u043c\u0443 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0434\u0456\u043b\u0438\u0442\u044c\u0441\u044f \u0434\u0430\u043d\u0438\u043c\u0438 \u043f\u0440\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0440\u0438\u043d\u043e\u043a \u0456 \u043f\u043e\u044f\u0441\u043d\u044e\u0454, \u043d\u0430 \u0449\u043e \u0432\u0430\u0440\u0442\u043e \u0437\u0432\u0430\u0436\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u044f\u043c \u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 OTT-\u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457.\u00a0<\/span><\/p><aside class=\"widget_telegram widget_telegram1\"><div class=\"widget_left\"><img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/logo.svg\" alt=\"logo itc\" width=\"64\" height=\"64\"><span>\u0413\u0440\u043e\u0448\u0456, \u043a\u0430\u0440\u2019\u0454\u0440\u0430 \u0442\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457<\/span><\/div><div class=\"widget_right\"><a href=\"https:\/\/t.me\/mctoday\" target=\"_blank\" rel=\"nofollow\">\u0427\u0438\u0442\u0430\u0442\u0438 \u0443 Telegram <img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"12\"><\/a><\/div><\/aside>\n    <style>\n        .widget_telegram{width: 100%;height:100px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2.png\") right bottom no-repeat, linear-gradient(90deg, #005888, #208FFF);padding: 0 18px;display: flex;align-items: center;margin-bottom: 25px;margin-top: 30px;border-radius: 12px;}\n        .widget_left{display: flex;align-items: center;width: 100%;justify-content: center;}\n        .widget_right{flex: 0 0 180px;display: flex;align-items: center;justify-content: space-between;}\n        .widget_left img{flex: 0 0 64px;margin-right: 18px;}\n        .widget_left span{color: #fff;font-size: 28px;font-weight: 700;line-height: 1.3;letter-spacing: -0.01em;}\n        .widget_right a{display: flex;padding: 12px 16px;background: #FCE045;font-size: 14px;font-weight: 500;line-height: 1;color: #000;border-radius: 10px;border: none !important;align-items: center;letter-spacing: -0.01em;}\n        .widget_right a img{bottom: 0;right: 0;margin-left: 10px;}\n        .widget_right img{position: relative;bottom: 14px;}\n        @media (max-width: 768px){\n        .widget_telegram{height:162px;padding: 18px;flex-direction: column;border-radius: 12px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1-m.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2-m.png\") right bottom no-repeat, linear-gradient(135deg, #005888, #208FFF);}\n        .widget_left{align-items: flex-start;margin-bottom: 15px;}\n        .widget_left span{font-size: 22px;}\n        .widget_right{width: 100%;align-items: flex-start;flex: 0;}\n        .widget_right img{bottom: 16px;right: -18px;}\n        }\n    <\/style>\n    \n<p class=\"text-center-block\"><div class=\"partners\"><div>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b<a href=\"https:\/\/specials.mc.today\/\" title=\"\u0429\u043e \u0446\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454?\" class=\"faq-link\" target=\"_blank\">?<\/a><\/div><\/div><\/p>\n<h2 class=\"text-center-block\"><b>\u041f\u0440\u043e \u0449\u043e \u0441\u0432\u0456\u0434\u0447\u0430\u0442\u044c \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0456 \u0439 \u0441\u0432\u0456\u0442\u043e\u0432\u0456 \u0442\u0440\u0435\u043d\u0434\u0438\u00a0<\/b><\/h2>\n<p class=\"text-center-block\">\u0417\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 <a href=\"https:\/\/www.statista.com\/outlook\/amo\/media\/tv-video\/ott-video\/worldwide\" target=\"_blank\" rel=\"nofollow\">Statista,<\/a> \u0443 2025 \u0440\u043e\u0446\u0456 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u0434\u043e\u0445\u0456\u0434 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 OTT \u0434\u043e\u0441\u044f\u0433\u043d\u0435 $343 \u043c\u043b\u0440\u0434, \u0430 \u0434\u043e 2030-\u0433\u043e \u2013 $466 \u043c\u043b\u0440\u0434, \u0456\u0437 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0440\u0456\u0447\u043d\u0438\u043c \u0442\u0435\u043c\u043f\u043e\u043c \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f 6,3%. \u0423\u043a\u0440\u0430\u0457\u043d\u0430 \u0440\u0443\u0445\u0430\u0454\u0442\u044c\u0441\u044f \u0432 \u0443\u043d\u0456\u0441\u043e\u043d \u0437\u0456 \u0441\u0432\u0456\u0442\u043e\u0432\u0438\u043c\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u044f\u043c\u0438: <a href=\"https:\/\/www.statista.com\/outlook\/amo\/media\/tv-video\/ott-video\/ukraine\" target=\"_blank\" rel=\"nofollow\">\u043e\u0447\u0456\u043a\u0443\u0454\u0442\u044c\u0441\u044f,<\/a> \u0449\u043e \u0434\u043e\u0445\u0456\u0434 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 OTT \u0434\u043e\u0441\u044f\u0433\u043d\u0435 \u0443 2025 \u0440\u043e\u0446\u0456 $163 \u043c\u043b\u043d, \u0430 \u0443 2030-\u043c\u0443 \u2013 $216 \u043c\u043b\u043d (\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0440\u0456\u0447\u043d\u0438\u0439 \u0442\u0435\u043c\u043f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u2013 5,8%).<\/p>\n<p class=\"text-center-block\"><strong><span class=\"highlight\">\u0426\u044e \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u044e \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0454 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f MixDigital:<\/span> 60% \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c OTT-\u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u043d\u044f.<\/strong><\/p><aside class=\"widget_telegram widget_telegram2\"><div class=\"widget_left\"><img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/logo.svg\" alt=\"logo itc\" width=\"64\" height=\"64\"><span>\u042f\u043a \u043d\u0430\u043a\u043e\u043f\u0438\u0447\u0443\u0432\u0430\u0442\u0438 \u0433\u0440\u043e\u0448\u0456 \u0442\u0430 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u0442\u0438 \u043a\u0430\u0440\u2019\u0454\u0440\u0443<\/span><\/div><div class=\"widget_right\"><a href=\"https:\/\/t.me\/mctoday\" target=\"_blank\" rel=\"nofollow\">\u0427\u0438\u0442\u0430\u0442\u0438 \u0443 Telegram <img decoding=\"async\" src=\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/arrow.svg\" alt=\"arrow\" width=\"12\" height=\"12\"><\/a><\/div><\/aside>\n    <style>\n        .widget_telegram{width: 100%;height:100px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2.png\") right bottom no-repeat, linear-gradient(90deg, #005888, #208FFF);padding: 0 18px;display: flex;align-items: center;margin-bottom: 25px;margin-top: 30px;border-radius: 12px;}\n        .widget_left{display: flex;align-items: center;width: 100%;justify-content: center;}\n        .widget_right{flex: 0 0 180px;display: flex;align-items: center;justify-content: space-between;}\n        .widget_left img{flex: 0 0 64px;margin-right: 18px;}\n        .widget_left span{color: #fff;font-size: 28px;font-weight: 700;line-height: 1.3;letter-spacing: -0.01em;}\n        .widget_right a{display: flex;padding: 12px 16px;background: #FCE045;font-size: 14px;font-weight: 500;line-height: 1;color: #000;border-radius: 10px;border: none !important;align-items: center;letter-spacing: -0.01em;}\n        .widget_right a img{bottom: 0;right: 0;margin-left: 10px;}\n        .widget_right img{position: relative;bottom: 14px;}\n        @media (max-width: 768px){\n        .widget_telegram{height:162px;padding: 18px;flex-direction: column;border-radius: 12px;background: url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back1-m.png\") left top no-repeat, url(\"https:\/\/mc.today\/wp-content\/themes\/lightmc\/images\/telegram\/back2-m.png\") right bottom no-repeat, linear-gradient(135deg, #005888, #208FFF);}\n        .widget_left{align-items: flex-start;margin-bottom: 15px;}\n        .widget_left span{font-size: 22px;}\n        .widget_right{width: 100%;align-items: flex-start;flex: 0;}\n        .widget_right img{bottom: 16px;right: -18px;}\n        }\n    <\/style>\n    \n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479484\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image3-1-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><b>\u041e\u0441\u044c \u044f\u043a\u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u0438 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0438 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megogo \u2013 33%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWEET.TV \u2013 27%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kyivstar TV \u2013 20%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix \u2013 13%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTV \u2013 7%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u0417\u0430\u0437\u0432\u0438\u0447\u0430\u0439 \u0433\u043b\u044f\u0434\u0430\u0447\u0456 \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u043a\u0456\u043b\u044c\u043a\u043e\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445. \u0421\u0435\u0440\u0435\u0434\u043d\u044f \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443:<\/b><\/p>\n<div class='mobile-hide text-center clearfix text-center-block' style='margin-bottom: 10px;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-8730780279-90' style='min-width: 728px; min-height: 90px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-8730780279-90'); });\n      <\/script>\n    <\/div>\n<\/div>\n<div class='mobile-show text-center clearfix no-amp' style='margin-bottom: 10px;width: 100%;'>\n    <!-- \/22996452404 -->\n    <div id='div-gpt-ad-7665593799-33' style='min-width: 300px; min-height: 250px;'>\n      <script>\n        googletag.cmd.push(function() { googletag.display('div-gpt-ad-7665593799-33'); });\n      <\/script>\n    <\/div>\n<\/div>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megogo \u2013 2,4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWEET.TV \u2013 2,4<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTV \u2013 2,1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kyivstar TV \u2013 2,0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix \u2013 1,9<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u041f\u0440\u0438\u0441\u0442\u0440\u043e\u0457, \u044f\u043a\u0456 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440 \u2013 61%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u0442\u0435\u043b\u0435\u0444\u043e\u043d \u0430\u0431\u043e \u043f\u043b\u0430\u043d\u0448\u0435\u0442 \u2013 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043a\u043e\u043c\u043f&#8217;\u044e\u0442\u0435\u0440 \u0430\u0431\u043e \u043d\u043e\u0443\u0442\u0431\u0443\u043a \u2013 15%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479482\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image2-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><b>\u041b\u0456\u0434\u0438\u0440\u0443\u0454\u00a0 Connected TV (CTV) \u2013 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u0456\u0439\u043d\u0456 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457, \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0456 \u0434\u043e \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0443 \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.<\/b><span style=\"font-weight: 400;\"> \u0406 \u0442\u0443\u0442 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u0437\u043d\u043e\u0432\u0443 \u0443 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u043c\u0443 \u0442\u0440\u0435\u043d\u0434\u0456: <\/span><a href=\"https:\/\/www.wurl.com\/reports\/the-ctv-trends-report-march-2025\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u043f\u043e\u043d\u0430\u0434 80%<\/span><\/a><span style=\"font-weight: 400;\"> \u0434\u043e\u043c\u043e\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u0442\u0432 \u0421\u0428\u0410 \u043c\u0430\u044e\u0442\u044c \u043f\u0440\u0438\u043d\u0430\u0439\u043c\u043d\u0456 \u043e\u0434\u0438\u043d \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0439 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440, \u0430 \u043d\u0430 \u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443 <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/ctv-emerges-as-europes-leading-video-platform-for-ad-attention-new-research-from-showheroes-group-301544860.html?ref=blog.lucidprivacy.io\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u043c\u0430\u0439\u0436\u0435 80%<\/span><\/a><span style=\"font-weight: 400;\"> \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u0442\u0430\u043a\u043e\u0436 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c CTV.<\/span><\/p>\n<p class=\"intro text-center-block\">\u0414\u0435\u0442\u0430\u043b\u044c\u043d\u0456\u0448\u0435 \u043f\u0440\u043e digital-\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u043e\u0436\u043d\u0430 \u0434\u0456\u0437\u043d\u0430\u0442\u0438\u0441\u044c \u0443 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0456\u0432 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 <span style=\"font-weight: 400;\">MixDigital <\/span> <a href=\"https:\/\/mixdigital.agency\/ua\/services\/digital-opytuvannia\/?utm_source=media&amp;utm_medium=organic&amp;utm_content=ctv-survey\" target=\"_blank\" rel=\"nofollow\">\u0437\u0430 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f\u043c<\/a>.<\/p>\n<h2 class=\"text-center-block\"><b>\u0429\u043e, \u0434\u0435 \u0456 \u0437\u0430 \u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456<\/b><\/h2>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0422\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0435 \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044f \u0434\u043e\u0441\u0456 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0435: \u0437\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f MixDigital, 31% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0442\u0435\u043b\u0435\u043a\u0430\u043d\u0430\u043b\u0438 \u0447\u0435\u0440\u0435\u0437 \u041e\u0422\u0422-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, 41% \u2013 \u0456\u043d\u043e\u0434\u0456, \u0430 27% \u2013 \u0432\u0437\u0430\u0433\u0430\u043b\u0456 \u0432\u0456\u0434\u043c\u043e\u0432\u0438\u043b\u0438\u0441\u044f \u0432\u0456\u0434 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443.<\/span><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0412 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u043a\u043e\u0436\u0435\u043d \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432 \u043c\u0430\u0454 \u0441\u0432\u043e\u0433\u043e \u043b\u0456\u0434\u0435\u0440\u0430, \u0456 \u0434\u0430\u043d\u0456 \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430\u0441\u0432\u0456\u0434\u0447\u0443\u044e\u0442\u044c \u0447\u0456\u0442\u043a\u0438\u0439 \u043f\u043e\u0434\u0456\u043b \u043c\u0456\u0436 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438.<\/span><\/p>\n<p class=\"text-center-block\"><b>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e, \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440\u0430\u0445:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWEET.TV \u2013 34%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megogo \u2013 27%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix \u2013 16%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kyivstar TV \u2013 15%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTV \u2013 7%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e, \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megogo \u2013 26%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kyivstar TV \u2013 26%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix \u2013 21%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWEET.TV \u2013 17%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTV \u2013 9%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0437 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0454\u044e, \u0449\u043e \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u043d\u043e\u0443\u0442\u0431\u0443\u043a\u0430\u0445<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix \u2013 34%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kyivstar TV \u2013 27%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Megogo \u2013 22%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SWEET.TV \u2013 13%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTV \u2013 4%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479480\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image7-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><b>\u0429\u043e \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0444\u0456\u043b\u044c\u043c\u0438 \u2013 77%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0435\u0440\u0456\u0430\u043b\u0438 \u2013 68%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u2013 32%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043d\u043e\u0432\u0438\u043d\u0438 \u2013 25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0456 \u0442\u0440\u0430\u043d\u0441\u043b\u044f\u0446\u0456\u0457 \u2013 12%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0434\u0438\u0442\u044f\u0447\u0456 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438 \u2013 10%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479488\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image5-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041e\u0422\u0422-\u0441\u0435\u0440\u0432\u0456\u0441\u0438 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0433\u043b\u044f\u0434\u0430\u0447\u0456\u0432: \u0432\u0456\u0434 \u0442\u0440\u0438\u0432\u0430\u043b\u043e\u0441\u0442\u0456 \u0441\u0435\u0430\u043d\u0441\u0456\u0432 \u0434\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u0456\u0432 \u043f\u043e\u0448\u0443\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u0427\u0438\u043c \u0434\u043e\u0432\u0448\u0438\u0439 \u0441\u0435\u0430\u043d\u0441 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0443 \u2013 \u0442\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0439 \u0434\u043e\u0445\u0456\u0434 \u0432\u0456\u0434 \u0440\u0435\u043a\u043b\u0430\u043c\u0438.<\/span><\/p>\n<p class=\"text-center-block\"><b>\u042f\u043a \u0447\u0430\u0441\u0442\u043e \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f OTT-\u0441\u0435\u0440\u0432\u0456\u0441\u0430\u043c\u0438:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0449\u043e\u0434\u043d\u044f \u2013 50%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2-4 \u0440\u0430\u0437\u0438 \u043d\u0430 \u0442\u0438\u0436\u0434\u0435\u043d\u044c \u2013 30%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u0430\u0437 \u043d\u0430 \u0434\u0432\u0430 \u0442\u0438\u0436\u043d\u0456 \u2013 12%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u0430\u0437 \u043d\u0430 \u043c\u0456\u0441\u044f\u0446\u044c \u2013 5%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u0456\u0434\u0448\u0435 \u043d\u0456\u0436 \u0440\u0430\u0437 \u043d\u0430 \u043c\u0456\u0441\u044f\u0446\u044c \u2013 4%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u0421\u0435\u0440\u0435\u0434\u043d\u044f \u0442\u0440\u0438\u0432\u0430\u043b\u0456\u0441\u0442\u044c \u043e\u0434\u043d\u043e\u0433\u043e \u0441\u0435\u0430\u043d\u0441\u0443:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2-3 \u0433\u043e\u0434\u0438\u043d\u0438 \u2013 38%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1-2 \u0433\u043e\u0434\u0438\u043d\u0438 \u2013 34%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u043e\u043d\u0430\u0434 3 \u0433\u043e\u0434\u0438\u043d\u0438 \u2013 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0434\u043e 1 \u0433\u043e\u0434\u0438\u043d\u0438 \u2013 4%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u0414\u043b\u044f \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f:<\/b><span style=\"font-weight: 400;\"> \u0441\u0435\u0440\u0435\u0434\u043d\u044f \u0442\u0440\u0438\u0432\u0430\u043b\u0456\u0441\u0442\u044c \u0441\u0435\u0430\u043d\u0441\u0443 \u0432 \u0421\u0428\u0410 <\/span><a href=\"https:\/\/www.emarketer.com\/content\/us-time-spent-with-sub-ott-streaming-2025\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c<\/span><\/a><span style=\"font-weight: 400;\"> 1 \u0433\u043e\u0434 55 \u0445\u0432, \u0430 \u0432 \u0404\u0421 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u0433\u043b\u044f\u0434\u0430\u0447 <\/span><a href=\"https:\/\/magnite.showpad.com\/share\/vzxjz7RmKQMKltamFDwi7\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f<\/span><\/a><span style=\"font-weight: 400;\"> \u041e\u0422\u0422-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u043e\u043d\u0430\u0434 2 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0434\u0435\u043d\u044c.<\/span><\/p>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479486\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image4-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2 class=\"text-center-block\"><b>\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0448\u0442\u0443\u044e\u0442\u044c \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0438 \u0442\u0430 \u0449\u043e \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0433\u043b\u044f\u0434\u0430\u0447\u0456<\/b><\/h2>\n<p class=\"text-center-block\"><b>\u041d\u0430\u0432\u0456\u0442\u044c \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0457 \u043d\u0435\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0433\u043e\u0442\u043e\u0432\u0456 \u043f\u043b\u0430\u0442\u0438\u0442\u0438 \u0437\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/b><span style=\"font-weight: 400;\">. \u0411\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u043e\u043f\u0438\u0442\u0430\u043d\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u043f\u043b\u0430\u0442\u043d\u0438\u043c\u0438 \u0442\u0430\u0440\u0438\u0444\u0430\u043c\u0438 \u0437 \u0440\u0456\u0437\u043d\u0438\u043c \u043d\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f\u043c:<\/span><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0438\u0439 \u2013 36%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u2013 25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0437\u0432\u0438\u0447\u0430\u0439\u043d\u0438\u0439 \u2013 16%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0431\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u0438\u0439 \u2013 22%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><b>\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u044e\u0442\u044c \u043d\u0430 \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0438:<\/b><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">200-250 \u0433\u0440\u043d \u2013 29%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100-150 \u0433\u0440\u043d \u2013 26%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0434\u043e 100 \u0433\u0440\u043d \u2013 24%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">150-200 \u0433\u0440\u043d \u2013 21%<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><a href=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-479478\" src=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6.png\" alt=\"\" width=\"1000\" height=\"675\" srcset=\"https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6.png 1000w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6-300x203.png 300w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6-768x518.png 768w, https:\/\/mc.today\/wp-content\/uploads\/2025\/07\/image6-100x67.png 100w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p class=\"text-center-block\"><b>\u0421\u0432\u0456\u0442\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442:<\/b><span style=\"font-weight: 400;\"> \u0443 \u0421\u0428\u0410 \u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u043c\u0443 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u043f\u043b\u0430\u0442\u044f\u0442\u044c <\/span><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/press-releases\/digital-media-trends-consumption-habits-survey.html\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$69 \u043d\u0430 \u043c\u0456\u0441\u044f\u0446\u044c<\/span><\/a><span style=\"font-weight: 400;\"> \u0437\u0430 \u0441\u0442\u0440\u0438\u043c\u0456\u043d\u0433\u043e\u0432\u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u0438. \u0412\u043e\u0434\u043d\u043e\u0447\u0430\u0441 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1316705\/ad-preferences-ctv-users-us\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">64% \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432<\/span><\/a><span style=\"font-weight: 400;\"> CTV \u0443 \u0421\u0428\u0410 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e, \u044f\u043a\u0449\u043e \u0446\u0435 \u0437\u043d\u0438\u0436\u0443\u0454 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0438. \u041d\u0430 \u0454\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u044c\u043a\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443, \u0437\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 <\/span><a href=\"https:\/\/magnite.showpad.com\/share\/vzxjz7RmKQMKltamFDwi7\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Magnite<\/span><\/a><span style=\"font-weight: 400;\">, 82% \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457\u00a0 \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456\u0437 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e, \u0430 62% \u2013 \u0437\u0430\u043f\u0430\u043c\u2019\u044f\u0442\u043e\u0432\u0443\u044e\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 \u0441\u0442\u0440\u0438\u043c\u0456\u043d\u0433\u043e\u0432\u043e\u043c\u0443 \u0422\u0411.\u00a0<\/span><\/p>\n<h2 class=\"text-center-block\"><b>\u042f\u043a\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u0454 CTV \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0432\u0446\u0456\u0432<\/b><\/h2>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0411\u0456\u043b\u044c\u0448\u0456\u0441\u0442\u044c \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u044e\u0442\u044c \u043f\u043b\u0430\u0442\u043d\u0438\u0439 \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u0440\u0456\u0437\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u044f\u0445 \u2013 \u043f\u0435\u0440\u0435\u0434\u0443\u0441\u0456\u043c \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440\u0430\u0445. \u0426\u0435 \u0440\u043e\u0431\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043d\u0430 CTV \u0434\u0435\u0434\u0430\u043b\u0456 \u0432\u0438\u0433\u0456\u0434\u043d\u0456\u0448\u043e\u044e. <\/span><a href=\"https:\/\/www.iab.com\/news\/report-digital-advertising-growth-retail-media-ctv-social\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u0417\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u043c IAB,<\/span><\/a><span style=\"font-weight: 400;\"> \u0443 2025 \u0440\u043e\u0446\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u0457 \u0443 CTV \u043d\u0430 \u0441\u0432\u0456\u0442\u043e\u0432\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u0443 \u0437\u0440\u043e\u0441\u0442\u0443\u0442\u044c \u043d\u0430 13,8%.<\/span><\/p>\n<p class=\"text-center-block\"><b>\u0423\u043a\u0440\u0430\u0457\u043d\u0430 \u0442\u0435\u0436 \u043d\u0435 \u0432\u0456\u0434\u0441\u0442\u0430\u0454: <\/b><a href=\"https:\/\/iab.com.ua\/iab-ukrayina-oprylyudnyuye-rezultat-otsinky-obsyagu-rynku-interent-reklamy-za-2024-roku\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u0437\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 IAB Ukraine,<\/span><\/a><span style=\"font-weight: 400;\"> \u0443 2024 \u0440\u043e\u0446\u0456 \u0447\u0430\u0441\u0442\u043a\u0430 CTV \u0443 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0456 \u0432\u0456\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u044f\u0433\u043d\u0443\u043b\u0430 17%. \u0426\u0435 \u0449\u0435 \u0440\u0430\u0437 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0443\u0454: \u043c\u043e\u0434\u0435\u043b\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f, \u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0430\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0435 \u0441\u043f\u0440\u044f\u043c\u043e\u0432\u0443\u044e\u0442\u044c\u0441\u044f \u043d\u0430 Smart TV-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c.\u00a0<\/span><\/p>\n<p class=\"text-center-block\"><strong>\u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043d\u0430 CTV:<\/strong><\/p>\n<ul class=\"text-center-block\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"highlight\"><b>\u041e\u0445\u043e\u043f\u043b\u044e\u0454 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e,<\/b><\/span><span style=\"font-weight: 400;\"> \u044f\u043a\u0430 \u0434\u0438\u0432\u0438\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043d\u0430 \u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443 \u0435\u043a\u0440\u0430\u043d\u0456, \u0430\u043b\u0435 \u043d\u0435 \u0446\u0456\u043a\u0430\u0432\u0438\u0442\u044c\u0441\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0456\u0439\u043d\u0438\u043c \u0442\u0435\u043b\u0435\u0431\u0430\u0447\u0435\u043d\u043d\u044f\u043c (\u043f\u0435\u0440\u0435\u0434\u0443\u0441\u0456\u043c \u043c\u043e\u043b\u043e\u0434\u044c).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"highlight\"><b>\u0417\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0447\u0456\u0442\u043a\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0439 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044e:<\/b><\/span><span style=\"font-weight: 400;\"> \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0430\u0434\u0430\u043f\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u043f\u0456\u0434 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"highlight\"><b>\u0420\u043e\u0437\u0448\u0438\u0440\u044e\u0454 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f:<\/b><\/span><span style=\"font-weight: 400;\"> \u0432\u0435\u043b\u0438\u043a\u0456 \u0435\u043a\u0440\u0430\u043d\u0438 \u0442\u0435\u043b\u0435\u0432\u0456\u0437\u043e\u0440\u0456\u0432 \u0437\u0434\u0430\u0442\u043d\u0456 \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u043e\u0434\u0440\u0430\u0437\u0443 \u0434\u0435\u043a\u0456\u043b\u044c\u043a\u0430 \u0433\u043b\u044f\u0434\u0430\u0447\u0456\u0432 \u2013 \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0443 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u0438\u0445 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0430\u0445.<\/span><\/li>\n<\/ul>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0430\u0437\u0443\u0454: \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u043a\u043e\u0436\u0435\u043d \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432 \u043c\u0430\u0454 \u0441\u0432\u043e\u0433\u043e \u043b\u0456\u0434\u0435\u0440\u0430 \u0441\u0435\u0440\u0435\u0434 OTT-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c, \u0432\u0430\u0440\u0442\u043e \u0441\u043f\u0456\u0432\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0444\u043b\u0430\u0433\u043c\u0430\u043d\u0430\u043c\u0438 \u0443 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437 \u043d\u0438\u0445. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u044f\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u0431\u044e\u0434\u0436\u0435\u0442\u0438 \u0439 \u043e\u0445\u043e\u043f\u043b\u044e\u0432\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/span><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041f\u0438\u0442\u0430\u043d\u043d\u044f \u0432\u0436\u0435 \u043d\u0435 \u0432 \u0442\u043e\u043c\u0443, \u0447\u0438 \u0434\u043e\u043c\u0456\u043d\u0443\u0432\u0430\u0442\u0438\u043c\u0435 CTV, \u0430 \u0432 \u0442\u043e\u043c\u0443, \u044f\u043a \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0439\u043e\u0433\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b. \u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u043e\u0442\u0440\u0438\u043c\u0430\u044e\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u0440\u043e\u0431\u043b\u044f\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044e, \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457 \u0439 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0441\u0432\u043e\u0454\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u0410 \u0446\u0435 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u043e \u0431\u0435\u0437 \u044f\u043a\u0456\u0441\u043d\u0438\u0445 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u044c \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0442\u0430 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0439 \u0433\u043b\u044f\u0434\u0430\u0447\u0456\u0432: \u0447\u0438\u043c \u0431\u0456\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u0438\u0445 \u2014 \u0442\u0438\u043c \u0442\u043e\u0447\u043d\u0456\u0448\u0435 \u043f\u0440\u0430\u0446\u044e\u0454 \u0440\u0435\u043a\u043b\u0430\u043c\u0430.<\/span><\/p>\n<h2 class=\"text-center-block\"><b>\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044f<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p class=\"text-center-block\"><b>\u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f <\/b><a href=\"https:\/\/mixdigital.agency\/ua\/?utm_source=mc&amp;utm_medium=organic&amp;utm_content=ctv-survey\" target=\"_blank\" rel=\"nofollow\"><b>MixDigita<\/b><\/a><b>l \u0431\u0430\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u0456,<\/b><span style=\"font-weight: 400;\"> \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043e\u043c\u0443 \u0437 22 \u043a\u0432\u0456\u0442\u043d\u044f \u043f\u043e 26 \u0442\u0440\u0430\u0432\u043d\u044f 2025 \u0440\u043e\u043a\u0443 \u0441\u0435\u0440\u0435\u0434 \u0436\u0456\u043d\u043e\u043a \u0456 \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432 \u0432\u0456\u043a\u043e\u043c \u0432\u0456\u0434 18 \u0440\u043e\u043a\u0456\u0432. \u0412\u0438\u0431\u0456\u0440\u043a\u0430: 1 837 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432 \u043f\u043e \u0432\u0441\u0456\u0439 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 (\u0437\u0430 \u0432\u0438\u043d\u044f\u0442\u043a\u043e\u043c \u043d\u0430\u0441\u0435\u043b\u0435\u043d\u0438\u0445 \u043f\u0443\u043d\u043a\u0442\u0456\u0432 \u0442\u0430 \u043e\u0431\u043b\u0430\u0441\u0442\u0435\u0439 \u0456\u0437 \u0431\u043e\u0439\u043e\u0432\u0438\u043c\u0438 \u0434\u0456\u044f\u043c\u0438 \u0430\u0431\u043e \u043f\u0456\u0434 \u0442\u0438\u043c\u0447\u0430\u0441\u043e\u0432\u043e\u044e \u043e\u043a\u0443\u043f\u0430\u0446\u0456\u0454\u044e). \u0421\u043e\u0446\u0456\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0430 \u0442\u043e\u0447\u043d\u0456\u0441\u0442\u044c \u2013 98%.<\/span><\/p>\n<p class=\"text-center-block\"><span style=\"font-weight: 400;\">\u041e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0438 \u043d\u0430 \u043e\u043a\u0440\u0435\u043c\u043e\u043c\u0443 \u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0443 \u0437 \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u0456\u043c \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0432 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0440\u0435\u0436\u0430\u0445, \u0449\u043e\u0431 \u0437\u0430\u043b\u0443\u0447\u0438\u0442\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u0430 \u043d\u0435 \u00ab\u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0445 \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u0456\u0432\u00bb. \u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0443 \u0430\u043d\u043a\u0435\u0442\u0443 \u0431\u0430\u0447\u0438\u043b\u0438 \u0439 \u0437\u0430\u043f\u043e\u0432\u043d\u044e\u0432\u0430\u043b\u0438 \u0442\u0456, \u043a\u043e\u043c\u0443 \u0441\u043f\u0440\u0430\u0432\u0434\u0456 \u0446\u0456\u043a\u0430\u0432\u0430 \u0442\u0435\u043c\u0430. \u0414\u0443\u0431\u043b\u0456\u043a\u0430\u0442\u0438 \u0439 \u043d\u0435\u0432\u0430\u043b\u0456\u0434\u043d\u0456 \u0430\u043d\u043a\u0435\u0442\u0438 \u0432\u0438\u043a\u043b\u044e\u0447\u0430\u043b\u0438 \u0437 \u0430\u043d\u0430\u043b\u0456\u0437\u0443.<\/span><\/p>\n<hr \/>\n<p class=\"text-center-block\"><b>\u0417 2018 \u0440\u043e\u043a\u0443 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0441\u0442\u0438 \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u043f\u043e\u043d\u0430\u0434 100 <\/b><a href=\"https:\/\/mixdigital.agency\/ua\/services\/digital-opytuvannia\/?utm_source=media&amp;utm_medium=organic&amp;utm_content=ctv-survey\" target=\"_blank\" rel=\"nofollow\"><b>\u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u044c<\/b><\/a><b> \u0443 20 \u043a\u0440\u0430\u0457\u043d\u0430\u0445 \u0441\u0432\u0456\u0442\u0443.<\/b><\/p>\n<hr \/>\n<p class=\"text-center-block\"><div class=\"partners\"><div>\u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b<a href=\"https:\/\/specials.mc.today\/\" title=\"\u0429\u043e \u0446\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0454?\" class=\"faq-link\" target=\"_blank\">?<\/a><\/div><\/div><\/p>\n<p class=\"text-center-block\" style=\"text-align: center;\"><a class=\"mc-button\" href=\"https:\/\/mixdigital.agency\/ua\/services\/digital-opytuvannia\/?utm_source=media&amp;utm_medium=organic&amp;utm_content=ctv-survey\" target=\"_blank\" rel=\"nofollow\"><strong>\u0414\u0435\u0442\u0430\u043b\u044c\u043d\u0456\u0448\u0435 \u043f\u0440\u043e \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u044f<\/strong><\/a><\/p>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n<div id=\"professor_prebid-root\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>60% \u0443\u043a\u0440\u0430\u0457\u043d\u0446\u0456\u0432 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0441\u0442\u0440\u0438\u043c\u0456\u043d\u0433\u043e\u0432\u0438\u043c\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 (OTT-\u0441\u0435\u0440\u0432\u0456\u0441\u0430\u043c\u0438), \u0430 61% \u0434\u0438\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0435\u0440\u0435\u0434\u0443\u0441\u0456\u043c \u043d\u0430 Smart TV. \u0406 \u0446\u0456 \u0446\u0438\u0444\u0440\u0438 \u043b\u0438\u0448\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c: \u043d\u0430 \u0440\u0438\u043d\u043a\u0443 \u0432\u0436\u0435 \u043f\u0440\u0430\u0446\u044e\u0454 \u043f\u043e\u043d\u0430\u0434 \u043f\u0456\u0432\u0442\u043e\u0440\u0430 \u0434\u0435\u0441\u044f\u0442\u043a\u0430 \u0442\u0430\u043a\u0438\u0445 \u0441\u0435\u0440\u0432\u0456\u0441\u0456\u0432.<\/p>\n","protected":false},"author":28,"featured_media":479837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"status","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10993],"tags":[30011,30534,30535],"class_list":["post-479467","post","type-post","status-publish","format-status","has-post-thumbnail","hentry","category-spetsproekty","tag-mixdigital","tag-didzhital-opituvanya","tag-opituvanya","post_format-post-format-status"],"acf":[],"_links":{"self":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts\/479467"}],"collection":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/comments?post=479467"}],"version-history":[{"count":0,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/posts\/479467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/media\/479837"}],"wp:attachment":[{"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/media?parent=479467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/categories?post=479467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mc.today\/uk\/wp-json\/wp\/v2\/tags?post=479467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}