Xiaomi объявила Apple «войну не на жизнь, а на смерть». Обещают, что их смартфоны будут лучше iPhone

Lei Jun, Chairman and CEO of Xiaomi Technology and Chairman of Kingsoft Corp., introduces the Xiaomi Mi 5C smartphone deploying its first chipset "Surge S1" at the Xiaomi new products launch event in Beijing, China, 28 February 2017. Chinese smartphone firm Xiaomi Inc announced its first in-house designed chipset on Tuesday (28 February 2017), as it works to streamline production, lower prices, and gain greater control over handset design to counter the impact of slowing sales. The Surge S1, deployed in Xiaomi's newest smartphone, the Mi 5c, is the first chipset - which manages data flow - from the company's wholly-owned chip research subsidiary, Beijing Pinecone Electronics. "We need to master the core technologies of our industry and tightly integrate the development of our hardware with our software helping us to make even better smartphones," Xiaomi Chief Executive Officer Lei Jun said in a statement. The Mi 5c will retail at 1499 yuan ($218) from March 3. Xiaomi was briefly the world's most valuable startup following its last round of fundraising in 2014. It has since seen sales tumble due to competition from the likes of Huawei Technologies Co Ltd [HWT.UL] and brands Vivo and Oppo.