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Вакансия Chief Marketing Officer (CMO)

Вакансия не актуальная
Crello is an online video and graphic design service that helps to create social media posts, ads, and marketing materials quickly and easily by using ready-made design templates and handy tools.
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Crel­lo is look­ing for a Chief Mar­ket­ing Offi­cer to define and dri­ve our growth strat­e­gy and trans­for­ma­tion in both con­sumer and busi­ness seg­ments. You will report direct­ly to the CEO and Founder; and lead a mul­ti­func­tion­al mar­ket­ing adver­tis­ing team at Crel­lo to deliv­er world-class per­for­mance across all chan­nels, and work towards increas­ing rev­enue and brand aware­ness for Crel­lo across the world.

The № 1 goal of the role is growth, which means grow­ing the num­ber of Crel­lo cus­tomers across the glob­al mar­kets.

This posi­tion is avail­able both in our Kyiv, Ukraine and Limas­sol, Cyprus offices. Com­pa­ny will relo­cate suc­cess­ful can­di­date to one of the offices.

Requirements:

  • Estab­lished spe­cial­ist as Head of Growth, Chief Mar­ket­ing Offi­cer or sim­i­lar role.
  • You have proven expe­ri­ence effec­tive­ly man­ag­ing a mul­ti­func­tion­al team of at least 10 mem­bers over­see­ing 6‑figure mar­ket­ing bud­gets.
  • You know the dif­fer­ence between B2C and B2B mar­ket­ing, are able to effec­tive­ly deliv­er the required mes­sage to a tar­get audi­ence.
  • You have a start­up spir­it and a cre­ative mind­set and are able to gen­er­ate ideas and con­cepts to cre­ate new growth strate­gies.
  • You are able to ini­ti­ate and dri­ve ini­tia­tives impact­ing prod­uct val­ue and fea­tures based on user feed­back and embrac­ing emerg­ing trends in cre­ative and mar­ket­ing space.
  • You are result-ori­ent­ed, com­fort­able with auton­o­my and are able to make things hap­pen
  • Inter­na­tion­al expe­ri­ence, ide­al­ly with­in the U.S., West­ern Europe, and Latin Amer­i­ca mar­kets.
  • Leader and team play­er, with a high lev­el of emo­tion­al intel­li­gence.

Tasks:

  • Strat­e­gy: Devel­op and exe­cute an inte­grat­ed mar­ket­ing strat­e­gy, over­see­ing cus­tomer acqui­si­tion, expan­sion & reten­tion ini­tia­tives and all brand com­mu­ni­ca­tions through online and offline chan­nels.
  • Brand Aware­ness: Devel­op and launch mar­ket­ing cam­paigns and activ­i­ties to dri­ve Crel­lo brand aware­ness at tar­get mar­kets.
  • Organ­ic Growth: Devel­op and exe­cute activ­i­ties aimed at organ­ic growth includ­ing SEO/ASO, referral/growth loops, con­tent mar­ket­ing and build­ing com­mu­ni­ty around Crel­lo prod­uct.
  • Paid Acqui­si­tion: devel­op and exe­cute adver­tis­ing cam­paigns aimed at grow­ing the num­ber of paid cus­tomers, both on web & mobile apps. Keep up the bal­ance between LTV and CAC.
  • Cus­tomers Engage­ment and Reten­tion: Devel­op and exe­cute activ­i­ties aimed to expand cus­tomers’ usage of Crel­lo prod­ucts, increas­ing cus­tomers’ AOV and reten­tion to max­i­mize LTV.
  • Man­ag­ing Mul­ti­func­tion­al Team: Be a thought leader for the exist­ing mar­ket­ing team and bring on-board new mar­ket­ing tal­ents to deliv­er world-class per­for­mance.

Conditions:

  • Inter­act with a super skilled devel­op­ment team.
  • Inten­sive prod­uct devel­op­ment, chal­leng­ing tasks.
  • Train­ing at the com­pa­ny expense.
  • Flex­i­ble work sched­ule.
  • The oppor­tu­ni­ty to become a part of the ambi­tious project.

Employer:

Crel­lo is an online video and graph­ic design ser­vice that helps to cre­ate social media posts, ads, and mar­ket­ing mate­ri­als quick­ly and eas­i­ly by using ready-made design tem­plates and handy tools.

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