Xiaomi объявила Apple «войну не на жизнь, а на смерть». Обещают, что их смартфоны будут лучше iPhone

Lei Jun, Chair­man and CEO of Xiao­mi Tech­nol­o­gy and Chair­man of King­soft Corp., intro­duces the Xiao­mi Mi 5C smart­phone deploy­ing its first chipset “Surge S1” at the Xiao­mi new prod­ucts launch event in Bei­jing, Chi­na, 28 Feb­ru­ary 2017. Chi­nese smart­phone firm Xiao­mi Inc announced its first in-house designed chipset on Tues­day (28 Feb­ru­ary 2017), as it works to stream­line pro­duc­tion, low­er prices, and gain greater con­trol over hand­set design to counter the impact of slow­ing sales. The Surge S1, deployed in Xiaomi’s newest smart­phone, the Mi 5c, is the first chipset — which man­ages data flow — from the com­pa­ny’s whol­ly-owned chip research sub­sidiary, Bei­jing Pinecone Elec­tron­ics. “We need to mas­ter the core tech­nolo­gies of our indus­try and tight­ly inte­grate the devel­op­ment of our hard­ware with our soft­ware help­ing us to make even bet­ter smart­phones,” Xiao­mi Chief Exec­u­tive Offi­cer Lei Jun said in a state­ment. The Mi 5c will retail at 1499 yuan ($218) from March 3. Xiao­mi was briefly the world’s most valu­able start­up fol­low­ing its last round of fundrais­ing in 2014. It has since seen sales tum­ble due to com­pe­ti­tion from the likes of Huawei Tech­nolo­gies Co Ltd [HWT.UL] and brands Vivo and Oppo.